Professional Infos - Sales & Marketing
| Service for Homemakers: Adding value to your fresh meat and meat products range | ||
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Statistics released by the Bonn, Germany-based Central Market & Price Reporting Agency ZMP put Germany's (human) 2002 per capita meat consumption at its so far lowest level of 60.7 kg only. One conspicuous finding is the wide variance in private consumption decline which, as estimated on the basis of the GFK household panel (GFK = German Society for Consumer Research) may deviate considerably from the mean average. More ... |
| More active selling - Planning specials in a more targeted manner | ||
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... starts with an attractive, eye-catching display presentation and good, useful information communicated to customers early on. Building on that premise, we recommend starting the appetite-whetting process ahead of time, before the first sales peaks occur. Simply pass out tell-all leaflets by hand, as part of an advance publicity effort, to tune your target group's gustatory senses to all the grill goodies coming up. The governing basic principle: the better the display's visual appearance, the bigger the unit sales achieved ... More ... |
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Weitere Informationen zu diesem Thema stehen Ihnen in deutscher Sprache zur Verfügung More information on this subject is available in a German-language format. Please click HERE |